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  • Madison Avenue has us on speed dial
    Campus Media Group is the secret weapon for overworked, underpaid media planners at big agencies. If you are looking for a better way, a new way, or a traditional way to reach college tudents then you've pretty much nailed it by choosing us.
  • You're one stop shop for all types of campus advertising
    Campus advertising requires college marketing professionals who know what they are doing. Our team has the experience and access you need to get your brand noticed on campus. We'll execute your college marketing on time, on budget and as promised.
  • College marketing with a 100% say/do ratio
    Digital Advertising, Outdoor Ads, Student Email Blasts, Mobile Marketing, Brand Ambassadors, Street Promotions, Campus Postering, Sidewalk Ads, Guerrilla Marketing, Facebook Ads, ookstores, Greek Life, and more!

Our Blog

Shark Teeth Strategy for campus recruitment

Posted by Joel Eisfelder on Nov 23, 2015 12:48:19 PM

Everyone is on campus recruiting students when business is booming. Competition is fierce for top candidates, but what happens when things go bust? Should you continue your college recrutiment activities even when you have few jobs to offer?

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Topics: Campus Recruitment

Mytasca mentioned on as great new HR technology

Posted by Jason Bakker on Aug 24, 2015 8:00:16 AM wrote a quick overview in this article about Mytasca recently as one of the up-and-coming HR tools to watch. As investments in HR tech continue to rise, Mytasca is a highlight. We appreciate the coverage and that we were seen as a standout to one of the key HR tech sites out there. 

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Topics: Campus Recruitment

How to Get App Downloads 101

Posted by Jason Bakker on Aug 10, 2015 11:56:06 AM

Believe it or not, we started out slinging newspaper ads. Covering the entire nation, Campus Media Group, founded in 2002, grew into an advertising behemoth in the college marketing space by adapting to the latest trends of technology. One of the latest of these is the rise of the mobile app. While many people find themselves building or commissioning them with shocking ease, only a small handful of people have mastered the art of app promotion. We’re happy to share, 100% free, our industry experience through countless partnerships with web and mobile startups and large corporations looking to step up their campus advertising.

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Topics: Marketing Trends

5 Major Factors to Consider when Marketing to Millennials

Posted by Jason Bakker on Jul 29, 2015 4:32:56 AM

It’s 2015 and the United States is changing in new ways with an onslaught of new technology and unique experiences overtaking the attention and incomes of the Millennial generation (adults ages 18 to 34 in 2015). Many seek to stereotype this demographic as lazy, entitled, and narcissistic, but often marketers and the media alike misunderstand them at their own peril. As marketing professionals, there are 5 big reasons why, we can’t afford to ignore the rise of the Millennial.

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Topics: Marketing Trends, College Trends

Mytasca is Putting Companies Ahead of Their Diversity Hiring Goals

Posted by Jason Bakker on Jul 16, 2015 6:39:34 AM

Minneapolis, MN (PRWEB) July 13, 2015

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Topics: Campus Recruitment

HR Recruitment Strategies for Attracting Top Talent Right from College Campuses

Posted by Jason Bakker on Jul 10, 2015 6:34:43 AM

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Topics: Campus Recruitment

Millennials are Taking Over the Country

Posted by Jason Bakker on Jul 1, 2015 6:10:39 AM

According to the US Census Bureau, or those born from 1982 through 2000, now make up more than one quarter of the U.S. population (83.1 million), exceeding the 75.4 million Baby Boomers who were born from 1946 through 1964!

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Topics: College Trends

Campus Media Group Bucks “North Loop Trend” and Relocates Across Town in West Bloomington

Posted by Jason Bakker on Jun 24, 2015 6:45:14 AM

MINNEAPOLIS – June 22, 2015 – To meet its growing staff needs, specialized media and marketing agency Campus Media Group has relocated its headquarters to the Minnesota Center in Bloomington, Minn. Through an arsenal of cutting-edge digital and nontraditional marketing strategies, the 19-year-old agency is helping national brands and advertising agencies reach the elusive college student market in the U.S.

Bucking the trend of Twin Cities creative agencies moving into the North Loop district of downtown Minneapolis, Campus Media Group’s decision to stay in Bloomington reflects the company’s commitment to the work/life balance of its employees. The company’s new 4,700-square-foot space at Minnesota Center nearly doubles its previous space in the Two Appletree Square complex near the Mall of America in Bloomington, where it had been located since 2005.

“We polled our staff and they preferred the south metro due to commute and access to great food options, parks and bike trails, and the airport,” said Jason Bakker, COO at Campus Media Group. “We didn't want to jump on the North Loop bandwagon and inconvenience our staff with long commutes to downtown. It was really important that our team was involved in the process. Plus, from a business perspective, we were able to find great space that accommodates our needs today and can grow with us.”

Despite adapting to the ever-changing media consumption patterns of college students, the agency has boosted steady growth since it rebranded itself as Campus Media Group in 2002. The company currently employs 16 marketing professionals and projects to grow another 25 percent over the next year.

“The company’s growth is a direct result of our investment in digital offerings such as programmatic ad buying, geo-targeting mobile advertising, custom email campaigns and social media advertising and the development of a new proprietary employer recruitment tool,” explained Bakker. “What we offer today is dramatically different than when Tom (Borgerding) started in 1996 while he was at the University of Minnesota. But the one thing that has never changed is our singular focus on reaching college students – no matter the media or technology.”

Originally called FuturePages, the agency was the first online publishing platform for college newspapers, selling ads while providing a free way for student papers to be online. Eventually the business evolved to including placing print ads in college newspapers as well. As print advertising slowly declined, Campus Media Group invested in new ways to target college students on campus through digital platforms. In 2013, the agency discontinued all of its print services and focuses solely on digital and nontraditional marketing services. 

About Campus Media. Founded in 2002 Campus Media Group is a media and marketing agency headquartered in Minneapolis that helps national brands and advertising agencies reach college students across the U.S. The company’s core offerings include programmatic ad buying for online and mobile, out-of-home, direct student marketing, event marketing, and non-traditional media placement. The agency assists today’s top brands and agencies with their campus marketing initiatives and has gained wide recognition as experts in enrollment marketing, recruitment advertising and retail branding on campus. To request information, call 952-854-3100 or click here.

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Topics: Campus Media News

Belly Button Challenge - Weird (unsafe?) Trend Among Millennials

Posted by Jason Bakker on Jun 22, 2015 9:42:33 AM

It has gone viral on the Chinese version of Twitter, Weibo. Now the belly button challenge is making its way to the United States. Experts warn the trend could harm efforts to curb eating disorders. The challenge involves reaching behind your back to see if you can reach your belly button. Teens feel that if you can do this, you are healthy or fit. Read more about this on Buzzfeed.

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Topics: College Trends

Word of the Week

Posted by Jason Bakker on Jun 22, 2015 9:39:24 AM

Peegret (n.)

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Topics: College Trends

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