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  • Madison Avenue has us on speed dial
    Campus Media Group is the secret weapon for overworked, underpaid media planners at big agencies. If you are looking for a better way, a new way, or a traditional way to reach college students then you've pretty much nailed it by choosing us.
  • You're one stop shop for all types of campus advertising
    Campus advertising requires college marketing professionals who know what they are doing. Our team has the experience and access you need to get your brand noticed on campus. We'll execute your college marketing on time, on budget and as promised.
  • College marketing with a 100% say/do ratio
    Digital Advertising, Outdoor Ads, Student Email Blasts, Mobile Marketing, Brand Ambassadors, Street Promotions, Campus Postering, Sidewalk Ads, Guerrilla Marketing, Facebook Ads, Bookstores, Greek Life, and more!

Our Blog

Crafting A Marketing Message For GEN Z

Posted by Jason Bakker on Feb 11, 2016 2:43:49 PM

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If you read our previous post, “Gen Z Campus: The New Kids on the Quad” you learned that today’s college students are much different than their Millennial counterparts in many ways. The messaging you had been using on campus these past 4 years may no longer be effective. Before you can plan your on-campus marketing strategy, you have to get the message and design right. Here are some marketing message thought-starters to help you clear the deck and zero in on what you want your advertising to convey.

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Topics: Gen Z Marketing

Gen Z Campus: The New Kids on the Quad

Posted by Jason Bakker on Feb 10, 2016 3:08:21 PM

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For brands dedicated to courting college students, a major shift has occurred in the past year. Generation Z has arrived on campus, en masse, with the graduation class of 2015.

Also known as “iGen,” “Digital Natives,” and “Post-Millennials,” Gen Z are people born from the mid-’90s to early 2000s. They wield a whopping $44 billion in purchasing power and represent 25% of the U.S. population.

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Topics: College Trends

3 Hospitality Marketing Myths About College Spring Break

Posted by Kimberly Zamora Pearson on Feb 1, 2016 11:03:00 AM
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Topics: College Trends

Campus Media Group Promotes Joel Eisfelder to Director of Account Services

Posted by Jason Bakker on Jan 29, 2016 10:52:16 AM

Addition of new position reflects commitment to client services and sustained growth

MINNEAPOLIS – January 28, 2016 –In order to balance exceptional client services with continued growth, Campus Media Group, Inc. has promoted Joel Eisfelder to the recently created position of Director of Account Services. A specialized media and marketing agency that combines cutting-edge digital and nontraditional marketing strategies to help national brands reach the elusive college student market in the U.S., Campus Media Group has experienced significant growth in the past two years with revenues up 20 percent year-over-year.

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Topics: Campus Media News

Travel Marketing: students officially “over” the typical spring break

Posted by Jason Bakker on Jan 21, 2016 10:02:17 AM

A team of Chapman University students worked on a fire prevention project at the Grand Canyon National Park through the University’s Alternative Spring Break program. Photo via Chapman.edu

Spring break is a coveted week in March, and for those in hospitality marketing, planning for it is serious business. Airlines, resort owners, hotels, and tourism bureaus around the globe are scrambling to find the right message, offers and marketing to influence college students.

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Topics: College Trends

6 New Year’s Resolutions for College Marketers

Posted by Jason Bakker on Jan 5, 2016 10:41:14 AM

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Stop assuming college students will love your idea

Take the time to ask yourself some tough questions about why you are marketing to students in the first place. Have you done your research to find out if the product or service you are offering already exists in the campus environment? Does it really satisfy a need for students? It’s easy to get tunnel vision and assume that what you have is gold, and there is no doubt you have had people tell you what you want to hear. Before you commit to a college marketing strategy, do your research, and get genuine feedback from college students and test a couple of college markets to gauge the response.

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Topics: Marketing Trends

Why Advertisers who target "Millennials" are missing the mark

Posted by Kimberly Zamora Pearson on Dec 17, 2015 10:43:02 AM

“Millennial” is a buzz-word in advertising these days. You can barely open a web browser without stumbling on an article about their personality traits (narcissistic and entitled), buying power (growing fast), or workplace habits (in need of constant praise). Think piece writers are spending an awful lot of time trying to solve the rubik's cube that is the Millennial generation. Unfortunately, it might be all for naught.

 

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Topics: Marketing Trends

3 Enrollment Marketing Segmentation Insights to share with your team

Posted by Jason Bakker on Dec 14, 2015 9:20:53 AM

Marketing segmentation is critical in helping colleges and universities stand out in today’s competitive landscape.

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Topics: Enrollment Marketing

4 Benefits of Marketing at College Football Games

Posted by Kimberly Zamora Pearson on Dec 2, 2015 11:27:04 AM

A lot of strategic thinking goes into creating an effective on-campus marketing event.  Location and timing can make or break it, which is why a lot of consideration should go into this decision. Football games are one of the most popular and unifying events for college students, and they draw huge crowds of excited and engaged fans. Here are four reasons to consider marketing at a college football game.

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Topics: Marketing Trends, College Trends

5 Ways To Help Recruiters Boost Your Brand On Campus

Posted by Joel Eisfelder on Nov 30, 2015 9:49:50 AM

When it comes to hiring from college campuses, your recruiters are probably doing the heavy lifting for you. But they can only be in one place at a time and students are constantly hearing about other employers and forming their own opinions about the best places to work. Whether you are only hiring a few or if you hire thousands of students each year, all employers need to develop a way for their employer branding to be on campus when recruiters aren’t.

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Topics: Campus Recruitment

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