College Marketing


Request Info
  • Madison Avenue has us on speed dial
    Campus Media Group is the secret weapon for overworked, underpaid media planners at big agencies. If you are looking for a better way, a new way, or a traditional way to reach college students then you've pretty much nailed it by choosing us.
  • You're one stop shop for all types of campus advertising
    Campus advertising requires college marketing professionals who know what they are doing. Our team has the experience and access you need to get your brand noticed on campus. We'll execute your college marketing on time, on budget and as promised.
  • College marketing with a 100% say/do ratio
    Digital Advertising, Outdoor Ads, Student Email Blasts, Mobile Marketing, Brand Ambassadors, Street Promotions, Campus Postering, Sidewalk Ads, Guerrilla Marketing, Facebook Ads, Bookstores, Greek Life, and more!

Our Blog

How fluent are you in college student slang?

Posted by Jason Bakker on May 24, 2016 3:28:59 PM

Today’s universities are abound with new innovations, creativity, and deep academic study that is preparing the minds of today’s college student for tomorrow. You’ve heard that excellence, honor, and distinction are the three pillars of higher education, but talking about it all is getting more convoluted. Rooted deeply in the campus culture today is a language that may seem foreign to anyone living outside the campus bubble. You hear the words and may even recognize them, but the definitions can be bewildering.

Read More

Topics: College Trends, Gen Z Marketing

A smarter, more efficient approach to recruiting college students

Posted by Jason Bakker on May 19, 2016 7:00:00 AM

Recruiting students on campus has changed drastically over the last decade. Recruitment teams are growing smaller, and technology has replaced many of the human touch points employers used to rely on. More than ever, employers are faced with the challenge of doing more to build their reputation as a great place to work with students who have become more critical of what a company stands for. Companies are also experiencing increased competition for the brightest students, battling trends in lower retention, and being held accountable for creating a diverse workforce.

Read More

Topics: Campus Recruitment

Tips for marketing to college students during finals week

Posted by Jason Bakker on May 17, 2016 9:54:02 AM

Finals week (a.k.a. Hell Week) on campus is a stressful time of year for college students across the United States. Fall and spring final exam weeks, nonetheless, are favorites for brands that want to get into the mix and market to students on campus. Unfortunately, too many brands are going about it all wrong.

Read More

Topics: College Trends

New Digital Marketing Strategies for Campus Recruiting

Posted by Jason Bakker on May 16, 2016 8:35:08 AM

Employers recruiting students on campus often overlook how important it is to advertise online throughout the semester. Today’s marketing technology allows brand employers to reach college students in a very targeted way — often on campus with geo-fencing and contextual targeting data about the students. Mobile marketing on campus also is growing among today’s employers, and many are seeing their online engagement rise because of it.

Read More

Topics: Campus Recruitment

How the use of color and shapes are affecting your college marketing

Posted by Jason Bakker on May 12, 2016 7:50:32 AM

Have you ever taken the time to think about colors and shapes when designing your advertising? There is a good chance that the choices you make with each are having an effect on today’s youth. We recently sat down with our college student research panel and got an earful of their thoughts and opinions about advertising design directed towards them.

Read More

Topics: Marketing Trends

College Student Consumers: Total Population, Spending, and Device Use (Infographic)

Posted by Jason Bakker on May 4, 2016 11:39:30 AM

Topping out at population of 20.2 million, college students today represent a consumer force to be reckoned with. As part of the overall Millennial generation, the younger side of this group (aged 18-25) takes their savviness with technology and price conscious attitudes with them while they shop.

Read More

Topics: College Trends

Top Commencement Speeches For Millennial Grads

Posted by Joel Eisfelder on Apr 27, 2016 2:36:51 PM

‘Tis the season for commencement speeches. Over the last 20 years it became much more common for entertainers, artists and writers to be invited to speak to graduating classes along with more traditional academics and world leaders.

Stephen Colbert called this out in his commencement speech at Northwestern University in 2011

“But the clearest example of how this once great institution has failed you students? In 1986, our commencement speaker was George Shultz. Secretary of State. Fourth in line to the President. You get me. Basic cable’s second most popular fake newsman,” said Stephen Colbert.

Read More

Topics: College Trends

Back-To-School Marketing Pro Tips

Posted by Jason Bakker on Apr 20, 2016 8:01:46 AM

The team at Campus Media knows a thing or two about college marketing. It’s what we do day in and day out. So let’s ask the team what they think brands need to do to prepare and keep their back-to-school marketing from being so basic.

Read More

Topics: Marketing Trends

Jason Bakker: Alumni Spotlight in Murphy Reporter

Posted by Kimberly Zamora Pearson on Apr 12, 2016 12:14:29 PM

Larissa Mavros interviews University of Minnesota alum and COO of Campus Media Group, Jason Bakker, in the spring issue of the Murphy Reporter ( a U of M School of Journalism and Mass Communication student publication). In the profile, Bakker details what sparked his early interest in journalism and discusses the importance of staying ahead of the curve when it comes to evolving technology and media. Read the entire article here.

Read More

Topics: Campus Media News

Ad Sales Job Opportunity

Posted by Jason Bakker on Apr 8, 2016 7:57:07 AM

Do you dream of a sales role where you have the freedom to prospect and close new business as well as build relationships with existing customers, while offering a suite of media that is both strategic and creative?

Read More

Topics: Campus Media News

College Culture & Campus Trends

Subscribe to stay current on the latest in youth culture and college marketing news.

You'll find a mixed bag of:

  • Campus News
  • Youth Trends
  • College Marketing Tips

Subscribe to Email Updates