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  • Madison Avenue has us on speed dial
    Campus Media Group is the secret weapon for overworked, underpaid media planners at big agencies. If you are looking for a better way, a new way, or a traditional way to reach college students then you've pretty much nailed it by choosing us.
  • You're one stop shop for all types of campus advertising
    Campus advertising requires college marketing professionals who know what they are doing. Our team has the experience and access you need to get your brand noticed on campus. We'll execute your college marketing on time, on budget and as promised.
  • College marketing with a 100% say/do ratio
    Digital Advertising, Outdoor Ads, Student Email Blasts, Mobile Marketing, Brand Ambassadors, Street Promotions, Campus Postering, Sidewalk Ads, Guerrilla Marketing, Facebook Ads, Bookstores, Greek Life, and more!

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Plan your work, work your plan

Posted by Jason Bakker on Mar 15, 2017 10:37:19 AM
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As winter comes to a close and the signs of spring start popping up, college marketers are actually thinking about back-to-school shopping promotions, college welcome week, and dorm move-in events. It might be difficult for the average person to think about back-to-school right now, but if you’re a brand marketer who needs to reach college students and their parents, now is when you should be building your campus advertising plan.

Whether you are an employer needing to recruit students on campus, a retailer trying to boost back-to-campus sales, or a brand looking to build awareness on campus this fall, success comes to those who plan early.

We created a useful worksheet to help you plan your college marketing strategy. Using this tool will challenge your answers to questions you might think are obvious.

  • What does success really look like and how will you measure it?
  • Not all students are alike. Who exactly are trying to reach?
  • What resources will you need to execute your plan?
  • Have you picked the right campuses?
  • Do you really have the right media plan to reach students?

This is the same proven process we use with our top national brand clients. It's a great tool to help your whole team stay focused and work towards a shared goal.

College Marketing Plan Worksheet

 

 

 

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